Greetings from the studio! I’m currently writing this from Miami in between shoots, where we’ve been working on something I’m excited to share soon. The past few weeks have been a bit of a whirlwind over here. In the last month, our office space has jumped from a studio in Midtown Manhattan to a hotel suite in Hudson Yards, then down to a resort in Palm Beach, aaaand now we're here. Somehow, this is only the start.

We just wrapped a shoot for our first new launch of 2026, which will arrive the first week of April and feels like the perfect scent to usher in spring. 

This one was designed with a very particular group of enthusiasts in mind. It’s inspired by a ritual I’ve always thought was incredibly chic, even if I mostly participate for the atmosphere. I’ll say more about that soon.

At the beginning of the year, I wanted to challenge myself—and the brand—to push things creatively a bit further. Over the past month we’ve been doing exactly that, working with new photographers in new locations and drawing inspiration from some very unexpected places.

April is shaping up to be a major month for HLC in more ways than one. I promise that’s not meant to sound cryptic, but I do hope it gets you excited for what’s coming.

If you’d like the first hint when the new scent is revealed, join our texts. SMS will hear about it before anyone else. 

Talk soon,

Lindsay